Bose manufactures Bluetooth headphones in quantities of more than 100,000 in a given time period, but the average consumer wants only one Bluetooth headphone set at a time. This difference is an example of
Bose manufactures Bluetooth headphones in quantities of more than 100,000 in a given time period, but the average consumer wants only one Bluetooth headphone set at a time. This difference is an example of
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Bose manufactures Bluetooth headphones in quantities of more than 100,000 in a given time period, but the average consumer wants only one Bluetooth headphone set at a time. This difference is an example of

Transcribed Image Text:### Understanding Production and Consumer Demand
**Scenario:**
Bose manufactures Bluetooth headphones in quantities of more than 100,000 in a given time period, but the average consumer wants only one Bluetooth headphone set at a time. This difference is an example of:
**Multiple Choice:**
- ○ a regrouping activity.
- ○ a discrepancy of assortment.
- ○ a discrepancy of quantity.
- ○ a sorting error.
- ○ re-assorting.
**Analysis:**
This is a typical scenario faced in manufacturing and distribution where there is a mismatch between the large-scale production and individual consumer demand. The options presented explore various logistical concepts that can address this challenge.
Understanding these terms:
- **Regrouping Activity:** Adjusting the bulk production to meet individual demands.
- **Discrepancy of Assortment:** Occurs when the variety of products available doesn't match consumer demand.
- **Discrepancy of Quantity:** A situation where the manufacturing batch sizes are larger than the typical consumer purchase size, requiring further distribution steps.
- **Sorting Error:** Mistakes in organizing products.
- **Re-assorting:** Adjusting product organization to match consumer needs.
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