Body Glove encourages its consumers to post photographs and videos of themselves enjoying their Body Glove products on social media websites with the hashtag #bodyglove. These images and videos would be classified as

Body Glove encourages its consumers to post photographs and videos of themselves enjoying their Body Glove products on social media websites with the hashtag #bodyglove. These images and videos would be classified as

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Global Marketing

Global marketing is defined as the process of promoting a product and making it available beyond its country of origin. Hence, it can also be referred to as international marketing. When a product reaches a consumer beyond domestic boundaries, it is called global marketing. Global marketing is a sub-part of marketing. It is not just limited to selling the product worldwide; but also involves proper planning, procurement of materials, manufacturing of a product, placing, and promotion for the product, and introducing it in the domestic and the international markets. Global marketing is not only important for the success of a business but also helpful in the retention of a large consumer base. Various business organizations or companies have failed due to the shortcoming of proper marketing techniques.

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Body Glove encourages its consumers to post photographs and videos of themselves enjoying their Body Glove products on social media websites
with the hashtag #bodyglove. These images and videos would be classified as

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