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- What impact does social media have on public relations practices,particularly crisis communications and reputation management? Howsignificant is it for organizations today to monitor content on social mediasites, including hash tags and other signs of internal and externaldialogue?What advantages and disadvantages do blogs pose for marketers?How companies are using ai & ml to make it easier to connect with customere ?
- For Further Research (Individual) In this chapter, welearned that firms may use rich media in their messag- es online to create interaction and engagement withconsumers. ·surf• the web and find at least three ex·amples of rich media. Develop a report that describesthe three rich media examples you found, what youbelieve the advertiser was seeking to gain in terms ofinteraction and engagement, and your opinion aboutthe rich media suggestions for use in this ad and howit might be improved.What are some ways to innovate channel's of communication to stimulate reputable company culture?Describe the process of developing successfule-business websites and how to assess theireffectiveness.