What is Macro Environment?
The business environment contains all the components that determine the supply and demand level of an organization. The market is always changing; it does not depend on the product that the business produces. Businesses must deal with changing environments and better cognizance.
In the context of marketing, the macro environment is not under the control of the company but preferably a set of external conditions affecting its development. The macro-environment represents the wider business environment as a unit. Some ingredients of the macro-environment are demographic factors, political factors, and cultural factors.
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How do you conduct a "DEPEST Analysis" for the macro-environment? Discuss your answer.
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