The Retail chain sells only through different outlets in different cities and has inventory for Private brands as well as for reputed brands in various products and if the same process is carried out on virtual platform, it is referred as online retail.    Develop a business strategy for a retail chain and discuss IT strategy for the same

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In the current situation, online retail is working very extensively. This includes variety of retail products such as (apparels, daily household items books, toys, cosmetics, etc).

Develop a business strategy for a retail chain and discuss IT strategy for the same.

The Retail chain sells only through different outlets in different cities and has inventory for Private brands as well as for reputed brands in various products and if the same process is carried out on virtual platform, it is referred as online retail.   

Develop a business strategy for a retail chain and discuss IT strategy for the same

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