Based on this chart and the fact that Haagen-Dazs charges $3.50 per pint, how much should Ben and Jerry's charge for a pint of their ice cream using the critical strategic pricing ratio (rounded to the nearest penny)? O $3.63 O $3.37 O $3.12

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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[ice cream] Ben & Jerry's is trying to decide how much to charge for their pints of ice cream using
the critical strategic pricing ratio. To do this, they want to compare their brand to their competitor
Haagen-Dazs. Here is information about the two companies'benefits and their importance to
consumers:
Ben and Jerry's
Haagen-Dazs
Importance
Taste
8.
7
9.
Ingredients
Packaging
7
6.
6
Transcribed Image Text:[ice cream] Ben & Jerry's is trying to decide how much to charge for their pints of ice cream using the critical strategic pricing ratio. To do this, they want to compare their brand to their competitor Haagen-Dazs. Here is information about the two companies'benefits and their importance to consumers: Ben and Jerry's Haagen-Dazs Importance Taste 8. 7 9. Ingredients Packaging 7 6. 6
Based on this chart and the fact that Haagen-Dazs charges $3.50 per pint, how much should Ben
and Jerry's charge for a pint of their ice cream using the critical strategic pricing ratio (rounded to the
nearest penny)?
O $3.63
O $3.37
O $3.12
O $3.24
O $3.50
Transcribed Image Text:Based on this chart and the fact that Haagen-Dazs charges $3.50 per pint, how much should Ben and Jerry's charge for a pint of their ice cream using the critical strategic pricing ratio (rounded to the nearest penny)? O $3.63 O $3.37 O $3.12 O $3.24 O $3.50
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