Based on the strategic group map in Concepts # Connections 3.1, which pizza chains are Hungry Howie's closest competitors? With which strategic group does California Pizza Kitchen compete the least according to the map? Why do you think no pizza chains are positioned in the area above Pizza Hut?

Based on the strategic group map in Concepts # Connections 3.1, which pizza chains are Hungry Howie's closest competitors? With which strategic group does California Pizza Kitchen compete the least according to the map? Why do you think no pizza chains are positioned in the area above Pizza Hut?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

High
Moderate
Low
High
Pizza Hut
Dominos
Papa John's
Little Caesar's
Cici's
Moderate
Sbarro
Geographic Coverage
California
Pizza
Kichen
Hungry
Howie's
Mellow
Mushroom
Low

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