Based on the picture, please find the: Headlines  Direct headlines  Indirect headlines  Subheads  Body copy Visual elements Layout  Please use the information below to help you find Headlines, Direct headlines, Indirect headlines, Subheads, Body copy, Visual elements, and Layout .

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Based on the picture, please find the:

  • Headlines 
  • Direct headlines 
  • Indirect headlines 
  • Subheads 
  • Body copy
  • Visual elements
  • Layout 

Please use the information below to help you find HeadlinesDirect headlinesIndirect headlines, Subheads, Body copy, Visual elements, and Layout .

 

Creative Tactics for Print Advertising
There are three basic components of a print ad
including the headline, body copy, and the visual
elements or illustrations. These elements are brought
together through a layout.
Headlines – The headline refers to the words in
1.
the leading position of the advertisement those that
are likely to be read first or are positioned to draw the
most attention. The most important function of a
headline is to attract the readers' attention and make
them interested in the remainder of the advertising
various types of headlines
message. There
including:
are
straightforward
informative in terms of the message presented
Direct
headlines
and
Indirect headlines
provoke curiosity and
intrigue by using questions, challenges, provocations,
and other methods
Subheads
Many ads also contain a main
headline and one or more secondary headlines or
subheads. These subheads usually appear in a smaller
type size than the main headline and are generally
larger than the type size used for the body copy. They
are used to break-up or section a large amount of body
and highlight key sales points in the ad.
сору
Вody copy
is referred to as the body copy. Body copy content
depends on the type of advertising appeal and/or
execution-style being used.
Visual elements
The main text portion of a print ad
|
2.
Another major component of
a print ad is the visual elements or illustrations. Visual
components often dominate print advertising and play
a very important role in determining effectiveness.
Layout
arrangement of the various parts of the ad including the
headline, subheads, illustrations, body copy, and any
identifying marks.
3.
A layout refers to the physical
Transcribed Image Text:Creative Tactics for Print Advertising There are three basic components of a print ad including the headline, body copy, and the visual elements or illustrations. These elements are brought together through a layout. Headlines – The headline refers to the words in 1. the leading position of the advertisement those that are likely to be read first or are positioned to draw the most attention. The most important function of a headline is to attract the readers' attention and make them interested in the remainder of the advertising various types of headlines message. There including: are straightforward informative in terms of the message presented Direct headlines and Indirect headlines provoke curiosity and intrigue by using questions, challenges, provocations, and other methods Subheads Many ads also contain a main headline and one or more secondary headlines or subheads. These subheads usually appear in a smaller type size than the main headline and are generally larger than the type size used for the body copy. They are used to break-up or section a large amount of body and highlight key sales points in the ad. сору Вody copy is referred to as the body copy. Body copy content depends on the type of advertising appeal and/or execution-style being used. Visual elements The main text portion of a print ad | 2. Another major component of a print ad is the visual elements or illustrations. Visual components often dominate print advertising and play a very important role in determining effectiveness. Layout arrangement of the various parts of the ad including the headline, subheads, illustrations, body copy, and any identifying marks. 3. A layout refers to the physical
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