Based on the picture, please find the: Headlines  Direct headlines  Indirect headlines  Subheads  Body copy Visual elements Layout  Please use the information below to help you find Headlines, Direct headlines, Indirect headlines, Subheads, Body copy, Visual elements, and Layout .

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Based on the picture, please find the:

  • Headlines 
  • Direct headlines 
  • Indirect headlines 
  • Subheads 
  • Body copy
  • Visual elements
  • Layout 

Please use the information below to help you find Headlines, Direct headlines, Indirect headlines, Subheads, Body copy, Visual elements, and Layout .

 

 

Creative Tactics for Print Advertising
There are three basic components of a print ad
including the headline, body copy, and the visual
elements or illustrations. These elements are brought
together through a layout.
Headlines – The headline refers to the words in
1.
the leading position of the advertisement those that
are likely to be read first or are positioned to draw the
most attention. The most important function of a
headline is to attract the readers' attention and make
them interested in the remainder of the advertising
various types of headlines
message. There
including:
are
straightforward
informative in terms of the message presented
Direct
headlines
and
Indirect headlines
provoke curiosity and
intrigue by using questions, challenges, provocations,
and other methods
Subheads
Many ads also contain a main
headline and one or more secondary headlines or
subheads. These subheads usually appear in a smaller
type size than the main headline and are generally
larger than the type size used for the body copy. They
are used to break-up or section a large amount of body
and highlight key sales points in the ad.
сору
Вody copy
is referred to as the body copy. Body copy content
depends on the type of advertising appeal and/or
execution-style being used.
Visual elements
The main text portion of a print ad
|
2.
Another major component of
a print ad is the visual elements or illustrations. Visual
components often dominate print advertising and play
a very important role in determining effectiveness.
Layout
arrangement of the various parts of the ad including the
headline, subheads, illustrations, body copy, and any
identifying marks.
3.
A layout refers to the physical
Transcribed Image Text:Creative Tactics for Print Advertising There are three basic components of a print ad including the headline, body copy, and the visual elements or illustrations. These elements are brought together through a layout. Headlines – The headline refers to the words in 1. the leading position of the advertisement those that are likely to be read first or are positioned to draw the most attention. The most important function of a headline is to attract the readers' attention and make them interested in the remainder of the advertising various types of headlines message. There including: are straightforward informative in terms of the message presented Direct headlines and Indirect headlines provoke curiosity and intrigue by using questions, challenges, provocations, and other methods Subheads Many ads also contain a main headline and one or more secondary headlines or subheads. These subheads usually appear in a smaller type size than the main headline and are generally larger than the type size used for the body copy. They are used to break-up or section a large amount of body and highlight key sales points in the ad. сору Вody copy is referred to as the body copy. Body copy content depends on the type of advertising appeal and/or execution-style being used. Visual elements The main text portion of a print ad | 2. Another major component of a print ad is the visual elements or illustrations. Visual components often dominate print advertising and play a very important role in determining effectiveness. Layout arrangement of the various parts of the ad including the headline, subheads, illustrations, body copy, and any identifying marks. 3. A layout refers to the physical
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lumin ance
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Broad spectrum SPF 45/PA++
offers protection against UVA, UVB.
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Nourish and calm
Infused with premium blend of plant
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soothe and calm skin.
Sebum-proofing
Keeps your skin moisturised
and fresh with no shine, all day long.
FREE of parabens, alcohols, mineral oils, phthalates animal derived ingredients, and artificial fragrances.
illuminance
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Transcribed Image Text:Simply flawlessly beautiful Infused with 3 Botanical Oils + 11 Plant Extracts to provide 14-in-1 nutrimetics nc multifunctional benefits! lumin ance C.C CFEAM 10 4. Broad Sp ctrum SPESA. skin care benefits • ILluminates & brightens • Stay-on hydration • Soothes & calms • Even out skin tone Prevents blemishes • Refines pores • Shine control • Sun protection • Smoothen lines • Firms make up benefits • Restorative primer • Camouflages flaws • Lasting coverage • Water resistant NATURAL 30rml N204 0067 illuminance C.C Cream 30ml 3 Botanical Oils • 11 Plant Extract Radiance Lightweight texture Non-sticky. Glides on effortlessly for flawless finish. Reduce apprearance of age spots and even out skin tone for radiant looking skin. Stay-on hydration Continuously hydrates, firm and smoothen lines. Sun protection Broad spectrum SPF 45/PA++ offers protection against UVA, UVB. WATER Oil control Refines pores, essential for oily, combination and acne-prone skins. Long-lasting Long wear and resistant against sweat and sebum. OIL Universal natural shade Matches to wide spectrum of skin complexions. Water-proofing Designed not to come off, run or smear, even when wet. Nourish and calm Infused with premium blend of plant extracts and antioxidants to nourish, soothe and calm skin. Sebum-proofing Keeps your skin moisturised and fresh with no shine, all day long. FREE of parabens, alcohols, mineral oils, phthalates animal derived ingredients, and artificial fragrances. illuminance C.C Cream
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