At what stage of the industry life cycle would a company face an influx of competition A. Start-up B. Consolidation C. Maturity D. Relative decline 5. which of the following is not a generic strategy by which firms can gain a competitive advantage A. A cost leadership strategy B. A non-diversifiable strategy C. A broad market differentiation D. A focus cost 6. In which stage of the industry cycle is it most difficult for the analysts to assess industry prospects and identify the leading companies? A. Consolidation stage B. Start-up stage C. Maturity stage D. Relative decline stage

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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4. At what stage of the industry life cycle would a company face an influx of
competition
A. Start-up
B. Consolidation
C. Maturity
D. Relative decline

5. which of the following is not a generic strategy by which firms can gain a competitive
advantage
A. A cost leadership strategy
B. A non-diversifiable strategy
C. A broad market differentiation
D. A focus cost

6. In which stage of the industry cycle is it most difficult for the analysts to assess
industry prospects and identify the leading companies?
A. Consolidation stage
B. Start-up stage
C. Maturity stage
D. Relative decline stage

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