At the 0.05 level of significance, is there evidence of a significant relationship between amount spent per month on marketing activities and attitudinal segment?
12.25 Infusionsoft conducted a study to explore the attitudes, behaviors, and challenges that small businesses face related to sales and marketing. Small business owners were categorized by the amount they spend per month on marketing activities as well as the attitudinal segment to which they belong. Results were organized into the following table.
AttitUdinAl sEGmEnt |
sPEnd PER montH on mARkEtinG ActiVitiEs |
|
||
Less than $200 |
$200–$1,000 |
$1000+ |
Total |
|
Freedom Seekers |
89 |
64 |
40 |
193 |
Passionate Creators |
64 |
82 |
63 |
209 |
Struggling Survivors |
87 |
66 |
48 |
201 |
Legacy Builders |
122 |
63 |
49 |
234 |
Total |
362 |
275 |
200 |
837 |
Source: Data extracted from 2015 Infusionsoft Small Business Market Research Sales & Marketing Report, bit.ly/1x8t9r2. |
At the 0.05 level of significance, is there evidence of a significant relationship between amount spent per month on marketing activities and attitudinal segment?
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