ask Is to ntify entures/businesses on each approach based on ne given requirements.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Assignment Details
TECH 100 | AR IV-2-1| TECHNOPRENEURSHIP
The following are different approaches to
innovation. Your task is to Identify successful
ventures/businesses on each approach based on
the given requirements.
Cat, Pig and Frog
The CAT
To Start. Be a copycat
Nothing is purely original everything is based on something existing
The PIG
Piggy Back
Build upon existing trends, technologies and even companies!
The FROG
LeapFrog!
Pushing the boundaries of what is known, possible and even allowed.
CAT:
Find a successful venture and a successful
copycat. In what way did the copycat
improve on the original venture?
Ex. Successful venture: APPLE Copycat:
ΧIΑOM
Xiaomi's user interface is remarkably similar
to Apple. Xiaomi has long been accused of
copying Apple but in recent years its design
seemed to develop a little more
independence than before. On the latest
product of both company, Xiaomi equips its
device with a1.5-fold better battery than
Apple and a dual 12MP+5MP camera as an
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Transcribed Image Text:7:18 C Back Assignment Details TECH 100 | AR IV-2-1| TECHNOPRENEURSHIP The following are different approaches to innovation. Your task is to Identify successful ventures/businesses on each approach based on the given requirements. Cat, Pig and Frog The CAT To Start. Be a copycat Nothing is purely original everything is based on something existing The PIG Piggy Back Build upon existing trends, technologies and even companies! The FROG LeapFrog! Pushing the boundaries of what is known, possible and even allowed. CAT: Find a successful venture and a successful copycat. In what way did the copycat improve on the original venture? Ex. Successful venture: APPLE Copycat: ΧIΑOM Xiaomi's user interface is remarkably similar to Apple. Xiaomi has long been accused of copying Apple but in recent years its design seemed to develop a little more independence than before. On the latest product of both company, Xiaomi equips its device with a1.5-fold better battery than Apple and a dual 12MP+5MP camera as an 1 Previous Next > Dashboard Calendar To Do Notifications Inbox
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