Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![7:18 C
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Assignment Details
TECH 100 | AR IV-2-1| TECHNOPRENEURSHIP
The following are different approaches to
innovation. Your task is to Identify successful
ventures/businesses on each approach based on
the given requirements.
Cat, Pig and Frog
The CAT
To Start. Be a copycat
Nothing is purely original everything is based on something existing
The PIG
Piggy Back
Build upon existing trends, technologies and even companies!
The FROG
LeapFrog!
Pushing the boundaries of what is known, possible and even allowed.
CAT:
Find a successful venture and a successful
copycat. In what way did the copycat
improve on the original venture?
Ex. Successful venture: APPLE Copycat:
ΧIΑOM
Xiaomi's user interface is remarkably similar
to Apple. Xiaomi has long been accused of
copying Apple but in recent years its design
seemed to develop a little more
independence than before. On the latest
product of both company, Xiaomi equips its
device with a1.5-fold better battery than
Apple and a dual 12MP+5MP camera as an
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Transcribed Image Text:7:18 C
Back
Assignment Details
TECH 100 | AR IV-2-1| TECHNOPRENEURSHIP
The following are different approaches to
innovation. Your task is to Identify successful
ventures/businesses on each approach based on
the given requirements.
Cat, Pig and Frog
The CAT
To Start. Be a copycat
Nothing is purely original everything is based on something existing
The PIG
Piggy Back
Build upon existing trends, technologies and even companies!
The FROG
LeapFrog!
Pushing the boundaries of what is known, possible and even allowed.
CAT:
Find a successful venture and a successful
copycat. In what way did the copycat
improve on the original venture?
Ex. Successful venture: APPLE Copycat:
ΧIΑOM
Xiaomi's user interface is remarkably similar
to Apple. Xiaomi has long been accused of
copying Apple but in recent years its design
seemed to develop a little more
independence than before. On the latest
product of both company, Xiaomi equips its
device with a1.5-fold better battery than
Apple and a dual 12MP+5MP camera as an
1 Previous
Next >
Dashboard
Calendar
To Do
Notifications
Inbox
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