Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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how can ESG factors positively impact organizations? Please also incorporate areas of opportunities and education that may be needed.
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Step 1
An ESG strategy is an organization-wide approach that adjusts a company's environmental, social and governance practices to make it more sustainable. Now more than ever, the success and growth of a business is directly tied to a solid ESG strategy.
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