Article 2: Chiltern Farms “[T]he beautiful valley of Vyeboom nestled between the majestic Franschhoek Mountains and the Theewaterskloof Dam is the home of Chiltern Farms, who since their establishment in 1954 have been growing and packing fruit for the local and international market. From humble beginnings over six decades ago the “Chiltern family” has grown the enterprise to a world class growing and packing facility providing produce to the local and international market. This family run business, which packed is first harvest of 50 boxes of apples in 1954, now packs 1.5 million cartons of pome fruit (i.e., pears, nashi, quince) and 3000 tons of blueberries annually. Ably run by a board of directors, headed by members of the Mudge family, strong executive (EXCO) and skilled support teams the “Chiltern Family” along with their industry partners Fruitways and Berryworld SA work together to grow, pack and distribute quality produce to clients all over the world, and uphold the vision of Chiltern – an innovative agri-business striving to create an extraordinary future. The packhouses, pome and berry, pack not only their own fruit, but also the produce of 17 other farmers from the surrounding area. The company’s mission statement “doing what’s right for the fruit and what’s right for the grower” ensures that the best value is extracted from each bin of fruit. 1. Argue whether the Chiltern Farms business should implement societal/social supply chain management principles. Substantiate your argument with at least 2 practical examples.
Article 1: South African pears will soon be on sale in China for the first time
• Consumers in China will, for the first time ever, find South African pears on their shelves.
• South Africa has been exporting its apples to China for the past six years, and has finally
signed the pear protocol that has been years in the making with the Chinese government.
• In a number of countries, demand for South African pears and apples is showing significant
gains.
South African pear growers have finally gained entry to the Chinese market and will soon begin
exporting pears to the Asian country for the first time ever. Last week, the department of
Agriculture, Land Reform and Rural Development (DALRRD), together with the Chinese
government, signed the pear protocol, six years since South Africa began exporting apples to
China.
A number of South Africa's agricultural sectors have seen remarkable growth this year, including
the country's citrus growers gaining access to the Philippines market and the UK's demand for
South African pears and apples showing a significant increase. For the pear industry, the Chinese
market is crucial for its sustainability and growth.
"We can’t wait to ship our first container of delicious, ethically-produced pears that adheres to the
strictest food safety protocols, to China. We have experienced tremendous growth in exports to
other Eastern nations and now we can supply Chinese consumers with our delicious pears as well"
said Jacques du Preez, general manager for trade and markets for Hortgro, the governing body of
the South African Deciduous Fruit Industry.
In 2021, 22% of South Africa's total pear exports landed in the Far East and Asian markets, regions
that have experienced healthy growth over the past five years, according to Hortgro. Although it is
still early to provide guesstimates for the 2022 crop, this year's winter rains that broke a prolonged
drought in South Africa, bode well for the pear crop next year. With orchards and packhouses
already provisionally registered with the DALRRD in anticipation of gaining market access, South
African growers and exporters are ready to serve the Chinese market, Hortgro said in a statement
this week. Gaining new markets, while also maintaining market access are top priorities within Hortgro,
Anton Rabe, Executive Director, said. "We have a multi-dimensional team of experts dealing with
the ever-increasing demands and compliance issues. Most of this work goes unseen and happen
below the radar," Rabe said.
"Gaining a market of this nature, is not a silver bullet which will ensure big volumes being exported
overnight, nor is it the end of the road. Now the really hard work of developing this market in
partnership with the commercial role-players by optimising the potential towards meaningful
volumes to China, starts," said Rabe.
Article 2: Chiltern Farms
“[T]he beautiful valley of Vyeboom nestled between the majestic Franschhoek Mountains and the
Theewaterskloof Dam is the home of Chiltern Farms, who since their establishment in 1954 have
been growing and packing fruit for the local and international market. From humble beginnings
over six decades ago the “Chiltern family” has grown the enterprise to a world class growing and
packing facility providing produce to the local and international market. This family run business,
which packed is first harvest of 50 boxes of apples in 1954, now packs 1.5 million cartons of pome
fruit (i.e., pears, nashi, quince) and 3000 tons of blueberries annually.
Ably run by a board of directors, headed by members of the Mudge family, strong executive
(EXCO) and skilled support teams the “Chiltern Family” along with their industry partners
Fruitways and Berryworld SA work together to grow, pack and distribute quality produce to clients
all over the world, and uphold the vision of Chiltern – an innovative agri-business striving to create
an extraordinary future.
The packhouses, pome and berry, pack not only their own fruit, but also the produce of 17 other
farmers from the surrounding area. The company’s mission statement “doing what’s right for the fruit and what’s right for the grower” ensures that the best value is extracted from each bin of fruit.
1. Argue whether the Chiltern Farms business should implement societal/social supply chain
management principles. Substantiate your argument with at least 2 practical examples.
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