Appendix A Questions Where do you usually buy clothing items? Do you typically try new brands? Do you read the label on clothing before you buy it? Table A1. Survey Questionnaire. Response Scales Franchising (e.g., Zara, H&M) Online 1. 2. 345 3. Shopping malls 4. Outlet 5. Vintage stores 1. Yes 2. No 1. Yes 2. No Purchasing sustainable clothes is/would be? Most people think that I should buy sustainable clothing Most people would approve if I bought sustainable clothing Most people would prefer that I buy sustainable clothing Most people I know buy sustainable clothing Most people I know believe it is right to buy sustainable clothing Most people I know would like to buy sustainable clothing Sustainable clothing might be expensive The retail outlets of sustainable clothing might be located far away from where I live It might be difficult to obtain information regarding the sustainability of the clothing Please, indicate how often you purchase the following sustainable clothing: jackets, windbreakers, overcoats, t-shirts, sweaters, pants, skirts, dresses Social power: control over others, dominance Wealth: material possessions, money Authority: the right lo lead or command Influential: having an impact on people and events Respecting the earth: harmony with other species Unity with nature: fitting into nature Protecting the environment: protecting natural resources Preventing pollution: protecting natural resources Human progress can be achieved only by maintaining the ecological balance Preserving nature now means ensuring the future for human beings Human beings can progress only by conserving nature's resources The production of sustainable clothing causes environmental pollution A reduced purchase of sustainable clothing would contribute to environmental protection The production of sustainable clothing causes climate change Disadvantageous (1)-Advantageous (7) Unpleasant (1) Pleasant (7) Boring (1) Funny (7) Unsatisfactory (1)—Satisfactory (7) Fool (1)-Wise (7) Strongly disagree (1) Disagree (2) Slightly disagree (3) Neither agree or disagree (4) Slightly agree (5) Agree (6) Strongly agree (7) Never (1) Sometimes (4)-Always (7) Opposed to my Values (-1) Not important at all (0) (1) (2) Important (3) (4) (5) Very Important (6) Of super importance (7) Strongly disagree (1) Disagree (2)