Answer 6 and 7: ARTICLE LINK: https://www.foxbusiness.com/features/lost-in- translation-9-international-marketing-fails 6. What were the main reasons for the failure? 7. What could have been done to prevent these businesses from failing?
Answer 6 and 7: ARTICLE LINK: https://www.foxbusiness.com/features/lost-in- translation-9-international-marketing-fails 6. What were the main reasons for the failure? 7. What could have been done to prevent these businesses from failing?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Answer 6 and 7:
ARTICLE LINK: https://www.foxbusiness.com/features/lost-in-
translation-9-international-marketing-fails
6. What were the main reasons for the failure?
7. What could have been done to prevent these businesses from
failing?
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