Ann is an accountant at ABC Corporat.ion, a firm with 100 employees. AIl of the employees work in the same building, and Ann knows all of them on a first name basis. Ann loves to bake cookies and seII cookies during her spare time. Ann sent an email to all employees, inviting them to place orders. (There is no company rule prohibiting the use of the email system for personal emails.) Ten percent of the recipients were happy to get Ann's email, but the other recipients did not appreciate having to take the time to read and delete an unwanted message. Is Ann's email considered a spam? Explain your answer.
Ann is an accountant at ABC Corporat.ion, a firm with 100 employees. AIl of the employees work in the same building, and Ann knows all of them on a first name basis. Ann loves to bake cookies and seII cookies during her spare time. Ann sent an email to all employees, inviting them to place orders. (There is no company rule prohibiting the use of the email system for personal emails.) Ten percent of the recipients were happy to get Ann's email, but the other recipients did not appreciate having to take the time to read and delete an unwanted message. Is Ann's email considered a spam? Explain your answer.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Ann is an accountant at ABC Corporat.ion, a firm with 100
employees. AIl of the employees work in the same building,
and Ann knows all of them on a first name basis.
Ann loves to bake cookies and seII cookies during her
spare time. Ann sent an email to all employees, inviting
them to place orders. (There is no company rule prohibiting
the use of the email system for personal emails.) Ten
percent of the recipients were happy to get Ann's email,
but the other recipients did not appreciate having to take
the time to read and delete an unwanted message.
Is Ann's email considered a spam? Explain your answer.
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