AnimPax Inc. is a small company that creates computer generated animations for films and television. Much of the company’s work consists of short commercials for Television but the company also does realistic computer animations for special effect in movies. The young founders of the company have increasingly concerned with the economics of the business particularly since many competitors have sprung up recently in the local area. To help understand the company’s cost structure and ABC system has been designed. Three major activities are carried out in the company animation concept. Animation production and contract administration. The animation concept activity is carried out at the contract proposal stage when the company bids on projects. This is an intensive activity that involves individuals from all parts of the company in creating storyboards and prototype stills to be shown to the prospective client after the client has accepted a project the animation goes into production and contract administration begins technical staff do almost all of the work involved in animation production, whereas administrative staff are largely responsible for contract administration the activity cost pools and their activity measures and rates are listed below:

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AnimPax Inc. is a small company that creates computer generated animations for films and television. Much of the company’s work consists of short commercials for Television but the company also does realistic computer animations for special effect in movies.

The young founders of the company have increasingly concerned with the economics of the business particularly since many competitors have sprung up recently in the local area. To help understand the company’s cost structure and ABC system has been designed. Three major activities are carried out in the company animation concept. Animation production and contract administration. The animation concept activity is carried out at the contract proposal stage when the company bids on projects. This is an intensive activity that involves individuals from all parts of the company in creating storyboards and prototype stills to be shown to the prospective client after the client has accepted a project the animation goes into production and contract administration begins technical staff do almost all of the work involved in animation production, whereas administrative staff are largely responsible for contract administration the activity cost pools and their activity measures and rates are listed below:

 

Activity Cost Pool
Animation concept
Animation production
Activity Measure
Number of proposals
Activity Rate
$ 6,040 per proposal
$ 7,725 per minute of animation
$ 6,800 per contract
Minutes of animation
Contract administration
Number of contracts
These activity rates include all of the costs of the company, except for the costs of idle capacity and organization-sustaining costs.
There are no direct labour or direct materials costs.
Preliminary analysis using these activity rates has indicated that the local commercials segment of the market may be unprofitable.
This segment is highly competitive. Producers of local commercials may ask several companies like AnimPix to bid, which results in an
unusually low ratio of accepted contracts to bids. Furthermore, the animation sequences tend to be much shorter for local
commercials than for other work. Since animation work is billed at standard rates according to the running time of the completed
animation, the revenues from these short projects tend to be below average. Data concerning activity in the local commercials market
appear below:
Local
Activity Measure
Number of proposals
Minutes of animation
Commercials
25
Number of contracts
10
The total sales for local commercials amounted to $180,000.
Transcribed Image Text:Activity Cost Pool Animation concept Animation production Activity Measure Number of proposals Activity Rate $ 6,040 per proposal $ 7,725 per minute of animation $ 6,800 per contract Minutes of animation Contract administration Number of contracts These activity rates include all of the costs of the company, except for the costs of idle capacity and organization-sustaining costs. There are no direct labour or direct materials costs. Preliminary analysis using these activity rates has indicated that the local commercials segment of the market may be unprofitable. This segment is highly competitive. Producers of local commercials may ask several companies like AnimPix to bid, which results in an unusually low ratio of accepted contracts to bids. Furthermore, the animation sequences tend to be much shorter for local commercials than for other work. Since animation work is billed at standard rates according to the running time of the completed animation, the revenues from these short projects tend to be below average. Data concerning activity in the local commercials market appear below: Local Activity Measure Number of proposals Minutes of animation Commercials 25 Number of contracts 10 The total sales for local commercials amounted to $180,000.
AcIViLy CUst ruuI
ADC COST
Animation concept
Animation production
Contract administration
$ 151,000
38,625
68,000
$ 257,625
Total
2. Prepare a report showing the product margin of the local commercials market. (Remember, this company has no direct materials or
direct labour costs.)
Sales
Costs:
Animation concept
Animation production
Contract administration
2$
Product margin
Transcribed Image Text:AcIViLy CUst ruuI ADC COST Animation concept Animation production Contract administration $ 151,000 38,625 68,000 $ 257,625 Total 2. Prepare a report showing the product margin of the local commercials market. (Remember, this company has no direct materials or direct labour costs.) Sales Costs: Animation concept Animation production Contract administration 2$ Product margin
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