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Angela Simpson is considering the purchase of a home entertainment center. The product attributes she plans to consider and the weights assigned to each attribute are listed in the table below. Product Attributes Portability Sound projection Warranty 0.1 0.6 0.3 Angela rated the brands as follows. Portability Sound Projection Warranty Brand A 6 8 7 Brand B 9 Brand C 5 6 9 8 6 Using the consumer buying matrix, conduct a quantitative product evaluation rating for each brand. Note: Do not round intermediate calculations. Round your answers to 1 decimal place.

Principles Of Marketing

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:Angela Simpson is considering the purchase of a home entertainment center. The product attributes she plans to consider and the weights assigned to each attribute are listed in the table below. Product Attributes Portability Sound projection Warranty 0.1 0.6 0.3 Angela rated the brands as follows. Portability Sound Projection Warranty Brand A 6 8 7 Brand B 9 Brand C 5 6 9 8 6 Using the consumer buying matrix, conduct a quantitative product evaluation rating for each brand. Note: Do not round intermediate calculations. Round your answers to 1 decimal place. Brand A Brand B Brand C Product Evaluation Rating

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