An example can be seen in the operation of a security-conscious jewelry shop. Customers are allowed intothe shop one at a time. They are recorded on CCTV as they wait to enter. Items are held securely, andcustomers are invited to ask to see specific items under the suspicious gaze of the shop assistants. Ofcourse, some customers are put off, but equally the shops suffer negligible rates of shoplifting. Contrastthis with a supermarket, where there are no barriers on entry and customers are allowed to handle all ofthe items. There is CCTV monitoring the shops, and there are likely to be store detectives patrolling - butthe object of the security is to deter rather than to prevent shoplifting. Shoplifting does occur. but at ratesthat are acceptable to the shop owners. Conversely, few potential customers are put off visiting the shopbecause of the measures.Questions:1. Read the case study and questions carefully.2. Identify the issues in the case study.3. Is there anythingou'd like to contribute?4. What are your views in the case study?

Answer 2: Consumers want to extensively inspect high-value things, but because the valuables are…

Answered: An exampie can be seen in the operation…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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