An airline wants to survey customers about their overall satisfaction. They take a random sample of 1000 customers who have flown in the past month and email them a survey. The email also offers those who complete the survey a $25 gift card that can be used almost anywhere. Which of these is the best example of nonresponse bias? Satisfied customers might be less likely to complete the survey than dissatisfied customers. People might feel pressured to say they are more satisfied than they really are. Some people might only complete the survey for the gift card. Customers who have flown in the past month might not be representative of all customers.
An airline wants to survey customers about their overall satisfaction. They take a random sample of 1000 customers who have flown in the past month and email them a survey. The email also offers those who complete the survey a $25 gift card that can be used almost anywhere. Which of these is the best example of nonresponse bias? Satisfied customers might be less likely to complete the survey than dissatisfied customers. People might feel pressured to say they are more satisfied than they really are. Some people might only complete the survey for the gift card. Customers who have flown in the past month might not be representative of all customers.
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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An airline wants to survey customers about their overall satisfaction. They take a random sample of 1000 customers who have flown in the past month and email them a survey. The email also offers those who complete the survey a $25 gift card that can be used almost anywhere.
Which of these is the best example of nonresponse bias?Satisfied customers might be less likely to complete the survey than dissatisfied customers.
People might feel pressured to say they are more satisfied than they really are.
Some people might only complete the survey for the gift card.
Customers who have flown in the past month might not be representative of all customers.
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