Question 4An advertising company came up with a new campaign for a client's product. They wish to evaluate how the new campaign performs comparedto the existing campaign. The advertising company randomly selects participants and divides them into two focus groups; each focus group isshown a different campaign. Afterwards, the effects of campaign on comprehension, recall, and persuasiveness are measured (each of thevariables is measured on a scale: 0 – not at allI, 10 – very).Which analysis method should the researchers use?O MANOVAO Three-way ANOVAO Repeated measures ANOVAO ANCOVA

MANOVA(Multivariate Analysis of Variance): Multivariate Analysis of variance technique is used for…

Answered: An advertising company came up with a…

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

Section: Chapter Questions

Problem 1P

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A substance abuse counselor wants to demonstrate the effect of situational stress on alcohol cravings. He recruits two groups of men who are similar in respect to history of alcohol use and demographic variables. He divides them in to two groups. In one group(n=11), the men are exposed to a stressful situation and then asked to complete a measure rating their alcohol cravings on a scale from 0-10, where 0 representsno cravings and 10 represents intense cravings. In the second group (n=10), the men are exposed to a neutral situation and asked to complete the same measure. What test and graph should I create to find out if a stressful situation result in more intense alcohol cravings than a non-stressful situation?
Determine whether the study depicts an observational study or an experiment. A scientist was studying the effects of a new fertilizer on crop yield. She randomly assigned half of the plots on a farm to group one and the remaining plots to group two. On the plots in group one, the new fertilizer was used for a year. On the plots in group two, the old fertilizer was used. At the end of the year the average crop yield for the plots in group one was compared with the average crop yield for the plots in group two.
Dr. Mackintosh believes a new olfactory therapy would be more successful in promoting weight loss among obese patients. His patients are first weighed and then randomly assigned to olfactory therapy, dance therapy, or a control condition. At the end of the three weeks, the amount of weight lost is recorded. The results indicate no significant difference in the amount of weight lost between the three conditions. Identify the independent variable along with each level and the dependent variable.
Suppose that, as part of a research methods class, Bailey was asked to write a summary of a research paper on the topic of the effects of visitor traffic on the relative humidity in bat caves. Identify the explanatory and the response variables. The number of visitors and the relative humidity are the response variables. The number of visitors is the response variable, and the relative humidity is the explanatory variable. The number of visitors and the relative humidity are the explanatory variables. The number of visitors is the explanatory variable, and the relative humidity is the response variable.
Below you will find a research scenarios. Your task is to identify the proposed analysis and why you chose that analysis for each of these scenarios. State the research question that aligns with the scenario and the analysis. Next run the appropriate analyses and report your findings in APA Research scenario 2: Historians are interested in the accuracy of eyewitness accounts of traumatic events. One study examined survivors' recall of the sinking of the ship Titanic (Riniolo, Koledin, Drakulic, & Payne, 2003). The researchers reviewed the transcripts of survivors' testimony at governmental hearings (www.titanicinquiry.org) to see whether they testified that the ship was intact or breaking apart during the ship's final plunge (it was in fact breaking apart). To test for eyewitness accuracy, testimony of 20 survivors was examined to see if there was an equal likelihood of survivors saying the ship was intact or breaking apart. Datafile: titanic.xlsx Your response should contain…
The medical researcher is comparing two treatments for lowering cholesterol: diet and meds. The researcher wants to see if the patients who receive the recommendation to change their diet have less success lowering cholesterol compared to a prescription of meds. A random sample of some patients who received the recommendation to change their diet and others who were prescribed meds was taken. The results of how many did or did not lower their cholesterol are shown below: Data on Diet vs. Meds for Weight Los Diet Meds Yes 416 483 No 266 248 What can be concluded at the a = 0.05 level of significance? %3D For this study, we should use Select an answer a. The null and alternative hypotheses would be: Ho: Select an answer > Select an answer Select an answer O (please enter a decimal) Hj: Select an answer Select an answer Select an answer O (Please enter a decimal) b. The test statistic ? O (please show your answer to 3 decimal places.) c. The p-value = (Please show your answer to %3D 4…
For the following situations, identify the test you would run to analyze the data: A marketing firm producing costumes is interested in studying consumer behavior in the context of purchase decision of costumes in a specific market. This company is a major player in the costume market that is characterized by intense competition. The company would like to know in particular whether the income level of the consumers (measured as lower, middle, upper middle, and upper class) influences their choice of costume type. They are specifically focused on four types of costumes (funny costumes, scary costumes, clever costumes, and boring costumes). a. Chi-Square Goodness of Fit b. Frequencies c. Descriptive Statistics d. Chi-Square of Independence
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Recent research indicates that the effectiveness of antidepressant medication is directly related to the severity of the depression (Khan, Brodhead, Kolts & Brown, 2005). Based on pretreatment depression scores, patients were divided into four groups based on their level of depression. After receiving the antidepressant medication, depression scores were measured again and the amount of improvement was recorded for each patient. The following data are similar to the results of the study. Low Moderate High Moderate Moderately Severe Severe 1.6 2.9 3.8 3.4 0.9 1.3 3 2.8 1.8 3.1 3.3 3.2 2.7 3.7 2.4 4.9 3.8 2.9 3.7 3.2 4.9 1.7 From this table, conduct an one-way ANOVA. Calculate the F-ratio and p-value. Be sure to round your answers to three decimal places. Assume all population and ANOVA requirements are met. F-ratio: p-value: What is your final conclusion? Use a significance level of a = 0.01. O There is sufficient evidence that there exists a significant difference between treatments. O…
You are a manager for Company ABC and decide to compile data and analyze your employees’ level of satisifaction. You create a survey to ask each employee to rate their level of satisfaction working at Company ABC. Table 1 shows data of 15 people employees that responded to your survey. Each of the employees have the same job title: Sales Representative. The data set includes variables regarding an employee ID, gender, ethnicity, region, pay rate, employee satisfaction rating. Each employee was asked to rate their level of satisfaction working at Company ABC. A composite score from 0 (lowest) to 5 (highest) is shown as the data variable employee satisfaction. Table 1: Employee Data on 15 Sales Representatives at Company ABC

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