Amazon: "Our vision is to be earth's most customer-centric company. where customers can find and discover anything they might want to buy online."

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter8: Strategy Formulation And Execution
Section: Chapter Questions
Problem 3CFCA
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ASSESSMENT:
1. Critique on the following vision statements:
Amazon: "Our vision is to be earth's most customer-centric company,
where customers can find and discover anything they might want to buy
online."
Avon: "To be the company that best understands and satisfies the
product, service, and self-fulfillment needs of women-globally."
IBM: "To be the world's most successful and important information
technology company. Successful in helping our customers apply
technology to solve their problems. Successful in introducing this
extraordinary technology to new customers. Important because we will
continue to be the basic resource of much of what is invested in this
industry."
Transcribed Image Text:ASSESSMENT: 1. Critique on the following vision statements: Amazon: "Our vision is to be earth's most customer-centric company, where customers can find and discover anything they might want to buy online." Avon: "To be the company that best understands and satisfies the product, service, and self-fulfillment needs of women-globally." IBM: "To be the world's most successful and important information technology company. Successful in helping our customers apply technology to solve their problems. Successful in introducing this extraordinary technology to new customers. Important because we will continue to be the basic resource of much of what is invested in this industry."
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