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Amazon: "Our vision is to be earth's most customer-centric company. where customers can find and discover anything they might want to buy online."

Amazon: "Our vision is to be earth's most customer-centric company. where customers can find and discover anything they might want to buy online."

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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ASSESSMENT: 1. Critique on the following vision statements: Amazon: "Our vision is to be earth's most customer-centric company, where customers can find and discover anything they might want to buy online." Avon: "To be the company that best understands and satisfies the product, service, and self-fulfillment needs of women-globally." IBM: "To be the world's most successful and important information technology company. Successful in helping our customers apply technology to solve their problems. Successful in introducing this extraordinary technology to new customers. Important because we will continue to be the basic resource of much of what is invested in this industry."
Transcribed Image Text:ASSESSMENT: 1. Critique on the following vision statements: Amazon: "Our vision is to be earth's most customer-centric company, where customers can find and discover anything they might want to buy online." Avon: "To be the company that best understands and satisfies the product, service, and self-fulfillment needs of women-globally." IBM: "To be the world's most successful and important information technology company. Successful in helping our customers apply technology to solve their problems. Successful in introducing this extraordinary technology to new customers. Important because we will continue to be the basic resource of much of what is invested in this industry."
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