Alice Smith owns a very successful business manufacturing men's clothing. Her business which is located in New York sells to customers throughout the United States. Alice wants to sell her clothing in Germany. She has never before sold her clothing in any country other than the United States.Explain two methods that Alice Smith could use to sell her clothing products in Germany. Discuss the advantages of each method and identify the one method you would recommend that she use and explain why you recommend that method.
Alice Smith owns a very successful business manufacturing men's clothing. Her business which is located in New York sells to customers throughout the United States. Alice wants to sell her clothing in Germany. She has never before sold her clothing in any country other than the United States.Explain two methods that Alice Smith could use to sell her clothing products in Germany. Discuss the advantages of each method and identify the one method you would recommend that she use and explain why you recommend that method.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Alice Smith owns a very successful business manufacturing men's clothing. Her business which is located in New York sells to customers throughout the United States. Alice wants to sell her clothing in Germany. She has never before sold her clothing in any country other than the United States.Explain two methods that Alice Smith could use to sell her clothing products in Germany. Discuss the advantages of each method and identify the one method you would recommend that she use and explain why you recommend that method.
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