[Ali] Ali works for a marketing firm in New York City and is working on selling a new line of protective sunscreen. She and her team are researching how to effectively segment the market and identify the best target market. Which of the following demographic trends would be the MOST helpful to consider in her marketing campaign? O People are moving into multigenerational homes O Boomers are the largest age demographic O People are less likely today to move from one place to another than in the past D There is a decline in population growth O People are migrating to the South and West

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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[Ali] Ali works for a marketing firm in New York City and is working on selling a new line of
protective sunscreen. She and her team are researching how to effectively segment the market and
identify the best target market. Which of the following demographic trends would be the MOST
helpful to consider in her marketing campaign?
O People are moving into multigenerational homes
O Boomers are the largest age demographic
O People are less likely today to move from one place to another than in the past
O There is a decline in population growth
O People are migrating to the South and West
Transcribed Image Text:[Ali] Ali works for a marketing firm in New York City and is working on selling a new line of protective sunscreen. She and her team are researching how to effectively segment the market and identify the best target market. Which of the following demographic trends would be the MOST helpful to consider in her marketing campaign? O People are moving into multigenerational homes O Boomers are the largest age demographic O People are less likely today to move from one place to another than in the past O There is a decline in population growth O People are migrating to the South and West
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