a)Korean company has been exporting cosmetics to the European Union for the last 25 years. The EU market represents 55% of the company's revenue. What would be the possible business strategy and entry mode for the company (and why) if the EU implements a 45% tariff/toll on Korean goods? b)Suppose that this cosmetics-producing company is Korean Beauty, a brand which is already well-known in many countries. If a company would like to maintain the brand familiarity, what would be the possible business strategies for the company to enter the market of Brazil?
a)Korean company has been exporting cosmetics to the European Union for the last 25 years. The EU market represents 55% of the company's revenue. What would be the possible business strategy and entry mode for the company (and why) if the EU implements a 45% tariff/toll on Korean goods? b)Suppose that this cosmetics-producing company is Korean Beauty, a brand which is already well-known in many countries. If a company would like to maintain the brand familiarity, what would be the possible business strategies for the company to enter the market of Brazil?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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a)Korean company has been exporting cosmetics to the European Union for the last 25 years. The EU market represents 55% of the company's revenue. What would be the possible business strategy and entry mode for the company (and why) if the EU implements a 45% tariff/toll on Korean goods?
b)Suppose that this cosmetics-producing company is Korean Beauty, a brand which is already well-known in many countries. If a company would like to maintain the brand familiarity, what would be the possible business strategies for the company to enter the market of Brazil?
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