Air Asia is a low-cost airline operating primarily in Asia. It was the first airline in Asia to operate under the low fare no-frills model first introduced in Europe. Air Asia enjoyed for quite a while some success in a very competitive industry where many firms have failed. This case considers Air Asia’s development, its business model, and the reactions of some of its competitors. The objective is to use Porter’s Five Forces Model and seek to evaluate if Air Asia’s success is sustainable in the market it has defined for itself. What competitive advantages does Air Asia enjoy at the time of this case? Do you think these advantages are sustainable?
Air Asia is a low-cost airline operating primarily in Asia. It was the first airline in Asia to operate under the low fare no-frills model first introduced in Europe. Air Asia enjoyed for quite a while some success in a very competitive industry where many firms have failed. This case considers Air Asia’s development, its business model, and the reactions of some of its competitors. The objective is to use Porter’s Five Forces Model and seek to evaluate if Air Asia’s success is sustainable in the market it has defined for itself. What competitive advantages does Air Asia enjoy at the time of this case? Do you think these advantages are sustainable?
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
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Air Asia is a low-cost airline operating primarily in Asia. It was the first airline in Asia to operate under the low fare no-frills model first introduced in Europe. Air Asia enjoyed for quite a while some success in a very competitive industry where many firms have failed. This case considers Air Asia’s development, its business model, and the reactions of some of its competitors. The objective is to use Porter’s Five Forces Model and seek to evaluate if Air Asia’s success is sustainable in the market it has defined for itself.
What competitive advantages does Air Asia enjoy at the time of this case? Do you think these advantages are sustainable?
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