After vending for decades from its department stores, Crompt'a has made a big push into omni- channel retailing, allowing customers to have a seamless experience between shopping online or at a store. Customers can browse online and then experience the product at a store or order online after seeing a product at the store. Omni-channel is not just about ordering, however; it is also about fulfilment. Orders placed on any channel have access to Crompt's entire assortment. By 2016, Çrompt's had equipped 385 stores to fulfill online orders or orders from other stores that were sold out of a particular item. If customers desire, orders placed online can be picked up at select stores and items purchased online can be returned to stores. Any omni-channel retailer must address the following questions using supply chain information systems management approach Required 1. Šhould online orders be filled from stores or fulfillment centers? 2. How should store inventories be managed in an omni-channel setting? 3. Should returns be kept at a store or sent to a fulfillment center?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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After vending for decades from its department stores, Crompt'a has made a big push into omni-
channel retailing, allowing customers to have a seamless experience between shopping online or
at a store. Customers can browse online and then experience the product at a store or order online
after seeing a product at the store. Omni-channel is not just about ordering, however; it is also
about fulfilment. Orders placed on any channel have access to Crompt's entire assortment. By
2016, Çrompt's had equipped 385 stores to fulfill online orders or orders from other stores that
were sold out of a particular item. If customers desire, orders placed online can be picked up at
select stores and items purchased online can be returned to stores.
Any omni-channel retailer must address the following questions using supply chain information
systems management approach
Required
1. Šhould online orders be filled from stores or fulfillment centers?
2. How should store inventories be managed in an omni-channel setting?
3. Should returns be kept at a store or sent to a fulfillment center?
Transcribed Image Text:After vending for decades from its department stores, Crompt'a has made a big push into omni- channel retailing, allowing customers to have a seamless experience between shopping online or at a store. Customers can browse online and then experience the product at a store or order online after seeing a product at the store. Omni-channel is not just about ordering, however; it is also about fulfilment. Orders placed on any channel have access to Crompt's entire assortment. By 2016, Çrompt's had equipped 385 stores to fulfill online orders or orders from other stores that were sold out of a particular item. If customers desire, orders placed online can be picked up at select stores and items purchased online can be returned to stores. Any omni-channel retailer must address the following questions using supply chain information systems management approach Required 1. Šhould online orders be filled from stores or fulfillment centers? 2. How should store inventories be managed in an omni-channel setting? 3. Should returns be kept at a store or sent to a fulfillment center?
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