After graduating from college, Nour had a career with an advertising agency. Later on, she moved to a large hospital system as a PR director. However, she became dissatisfied with the limitations that corporate hierarchies imposed. At the age of 25, she gave up a promising corporate career to launch her own public relations firm and an upscale children’s clothing boutique. Nour is considered as a(n) _______________. * leapfrogger necessity entrepreneur corporate castoff corporate dropout
After graduating from college, Nour had a career with an advertising agency. Later on, she moved to a large hospital system as a PR director. However, she became dissatisfied with the limitations that corporate hierarchies imposed. At the age of 25, she gave up a promising corporate career to launch her own public relations firm and an upscale children’s clothing boutique. Nour is considered as a(n) _______________. * leapfrogger necessity entrepreneur corporate castoff corporate dropout
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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After graduating from college, Nour had a career with an advertising agency. Later on, she moved to a large hospital system as a PR director. However, she became dissatisfied with the limitations that corporate hierarchies imposed. At the age of 25, she gave up a promising corporate career to launch her own public relations firm and an upscale children’s clothing boutique. Nour is considered as a(n) _______________. *
leapfrogger
necessity entrepreneur
corporate castoff
corporate dropout
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