Advertising plays an important role in today’s competitive world. Ethics represent moral standards or judgments of a society which tends to evaluate human behavior. Advertising is often criticized for not being able to meet ethical standards of society as it goes beyond the traditional role of ‘fair and truthful’ information and portraits obscene, undesirable and unethical scenes giving a detrimental result especially on the young population of the society. The ethical aspect of Indian advertisement is extremely important for restoration of our Indian culture, norms, ethics and heritage. There are certain statutory prohibition and regulations of such unethical advertisements and establishment of self-regulatory body like ASCI to tackle the problem. “Comment
Advertising plays an important role in today’s competitive world. Ethics represent moral standards or judgments of a society which tends to evaluate human behavior. Advertising is often criticized for not being able to meet ethical standards of society as it goes beyond the traditional role of ‘fair and truthful’ information and portraits obscene, undesirable and unethical scenes giving a detrimental result especially on the young population of the society. The ethical aspect of Indian advertisement is extremely important for restoration of our Indian culture, norms, ethics and heritage. There are certain statutory prohibition and regulations of such unethical advertisements and establishment of self-regulatory body like ASCI to tackle the problem. “Comment
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Advertising plays an important role in today’s competitive world. Ethics
represent moral standards or judgments of a society which tends to evaluate human behavior. Advertising is often criticized for not being able to meet ethical standards of society as it goes beyond the traditional role of ‘fair and truthful’ information and portraits obscene, undesirable
and unethical scenes giving a detrimental result especially on the young population of the society. The ethical aspect of Indian advertisement is extremely important for restoration of our Indian culture, norms, ethics and heritage. There are certain statutory prohibition and regulations
of such unethical advertisements and establishment of self-regulatory body like ASCI to tackle the problem. “Comment”.
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