Citizen action publics such as The National Council on Drug Abuse and the National Road Safety Council utilize commercial marketing tools and programmes to influence individuals’ behavior to improve their well-being. This is an example of a. Social Marketing b. Organization Marketing c. Place Marketing
Citizen action publics such as The National Council on Drug Abuse and the National Road Safety Council utilize commercial marketing tools and programmes to influence individuals’ behavior to improve their well-being. This is an example of
Social Marketing
Organization Marketing
Place Marketing
US Based, Kroger is a famous franchise designed to serve its customers at as a self service, low margins, high volume operation. They fall in the category of a
Supermarket
Convenience Store
Retailer
Discount Store
Which of the 4P’s generates revenue and has a direct impact on the company’s bottom line?
Place
Product
Price
Promotion
A set of firms that supply the raw material, components, parts, information, finances and expertise needed to create the product or service are known as
Channel distributors
Intermediaries
Upstream Partners
Downstream Partners
A Brand is a name, term, symbol, designed to perform all of the following functions EXCEPT
Help to position the product or service in the market place
Differentiates the product or service from those of the competitors
Build Team spirit among the companies marketing executives
Identify the products or services being offered to the target market
Under New product Development Process the review of the sales, cost, and profit projections for a new product to find out whether these factors satisfy the company’s objectives is known as the
Business Analysis
Idea Generation
Idea Screening
Marketing Strategy Development
Person Marketing
Organizational Marketing
Social Marketing
Place Marketing
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