Actual Number of Cars Sold in 2020 1. Show the amount of the 2020 advertising cost ($1,500.000) that would be allocated to each of the divisions under the folowing criteria a Douglas allocation method based on actual number of cars sold b. The stand-alone method based on the amounts divisions would have spent on their own advertising c. The incremental-alocation method, with divisions ranked on the basis of dollars they would have spent on advertising in 2020 2. Which method do you think is most equitable to the divisional sales managers? What other options might President Darren Douglas have for alocating the advertising costs? Advertising Costs in 2020 if Divisions Sales Location Had Bought the Advertising East 3,740 194,400 West 1,540 496 800 North 2,420 648,000 3.300 820.800 South 11,000 2,160,000 Total

FINANCIAL ACCOUNTING
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Chapter1: Financial Statements And Business Decisions
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### Data Table:

**Sales Location | Actual Number of Cars Sold in 2020 | Advertising Costs in 2020 If Divisions Had Bought the Advertising**

- **East**: 3,740 cars | $194,400
- **West**: 1,540 cars | $693,600
- **North**: 1,320 cars | $628,800
- **South**: 3,300 cars | $633,200

**Total**: 9,900 cars | $2,150,000

### Requirements:

1. **Task:**
   - Determine the allocation of the 2020 advertising cost ($1,500,000) to each division using the methods below:
   
     a. **Douglas Allocation Method**: Based on the actual number of cars sold.
     
     b. **Stand-alone Method**: Based on the amounts divisions would have spent on their own advertising.
     
     c. **Incremental Allocation Method**: With divisions ranked by dollars they would have spent on advertising in 2020.

2. **Question:**
   - Which method is most equitable for the divisional sales managers? Are there other options President Darren Douglas should consider for allocating advertising costs?

### More Info:

The manager of the East sales location, Tim Snead, expressed dissatisfaction. He raised concerns that the new allocation method was unfair and disproportionately increased their advertising expenses. The East location primarily sold low-priced used cars, and most corporate advertising was directed towards new car sales.
Transcribed Image Text:### Data Table: **Sales Location | Actual Number of Cars Sold in 2020 | Advertising Costs in 2020 If Divisions Had Bought the Advertising** - **East**: 3,740 cars | $194,400 - **West**: 1,540 cars | $693,600 - **North**: 1,320 cars | $628,800 - **South**: 3,300 cars | $633,200 **Total**: 9,900 cars | $2,150,000 ### Requirements: 1. **Task:** - Determine the allocation of the 2020 advertising cost ($1,500,000) to each division using the methods below: a. **Douglas Allocation Method**: Based on the actual number of cars sold. b. **Stand-alone Method**: Based on the amounts divisions would have spent on their own advertising. c. **Incremental Allocation Method**: With divisions ranked by dollars they would have spent on advertising in 2020. 2. **Question:** - Which method is most equitable for the divisional sales managers? Are there other options President Darren Douglas should consider for allocating advertising costs? ### More Info: The manager of the East sales location, Tim Snead, expressed dissatisfaction. He raised concerns that the new allocation method was unfair and disproportionately increased their advertising expenses. The East location primarily sold low-priced used cars, and most corporate advertising was directed towards new car sales.
**Darren Dandy Auto Sales Advertising Allocation Exercise**

**Overview:**

Darren Dandy Auto Sales employs various media to market its products, including television, radio, newspapers, and the Internet. At the end of 2019, the company president, Darren Douglas, decided that corporate headquarters would negotiate and pay for all advertising costs. These costs would then be allocated to the company’s four sales locations based on the number of vehicles sold.

**Requirements:**

1. **Advertising Cost Allocation ($1,500,000) for 2020:**

   Evaluate how the advertising cost of $1,500,000 would be distributed across the four divisions using the following criteria:
   
   - **(a) Douglas' Allocation Method:** Based on the actual number of cars sold.
   - **(b) Stand-Alone Method:** Based on what each division would have spent on their advertising.
   - **(c) Incremental-Allocation Method:** Allocates based on the ranking of amounts divisions would have independently spent in 2020.

   Do not round immediate calculations, but round the final answer to the nearest whole dollar. Enter "0" for zero values.

**Table:**
```
| Sales Location | Cost Allocated (a) | Cost Allocated (b) | Cost Allocated (c) |
|----------------|---------------------|---------------------|---------------------|
| East           | $510,000            | $135,000            |                     |
| West           | $210,000            | $345,000            |                     |
| North          | $330,000            | $450,000            |                     |
| South          | $450,000            | $570,000            |                     |
| Total          | $1,500,000          | $1,500,000          |                     |
```

**More Info:**

- For 2020, the managers pre-planned advertising based on corporate suggestions.
- Douglas's budget was exactly $1.5 million as both planned and actual advertising costs for 2020.

**Additional Interactive Features:**

- **View Advertising Information:** Click for more insights on advertising strategies.
- **East Sales Location Info:** Click to learn about east location specific details.
- **Advertising Requirements:** Refer here for allocation methodology requirements. 

This exercise helps understand cost allocation in corporate advertising strategies.
Transcribed Image Text:**Darren Dandy Auto Sales Advertising Allocation Exercise** **Overview:** Darren Dandy Auto Sales employs various media to market its products, including television, radio, newspapers, and the Internet. At the end of 2019, the company president, Darren Douglas, decided that corporate headquarters would negotiate and pay for all advertising costs. These costs would then be allocated to the company’s four sales locations based on the number of vehicles sold. **Requirements:** 1. **Advertising Cost Allocation ($1,500,000) for 2020:** Evaluate how the advertising cost of $1,500,000 would be distributed across the four divisions using the following criteria: - **(a) Douglas' Allocation Method:** Based on the actual number of cars sold. - **(b) Stand-Alone Method:** Based on what each division would have spent on their advertising. - **(c) Incremental-Allocation Method:** Allocates based on the ranking of amounts divisions would have independently spent in 2020. Do not round immediate calculations, but round the final answer to the nearest whole dollar. Enter "0" for zero values. **Table:** ``` | Sales Location | Cost Allocated (a) | Cost Allocated (b) | Cost Allocated (c) | |----------------|---------------------|---------------------|---------------------| | East | $510,000 | $135,000 | | | West | $210,000 | $345,000 | | | North | $330,000 | $450,000 | | | South | $450,000 | $570,000 | | | Total | $1,500,000 | $1,500,000 | | ``` **More Info:** - For 2020, the managers pre-planned advertising based on corporate suggestions. - Douglas's budget was exactly $1.5 million as both planned and actual advertising costs for 2020. **Additional Interactive Features:** - **View Advertising Information:** Click for more insights on advertising strategies. - **East Sales Location Info:** Click to learn about east location specific details. - **Advertising Requirements:** Refer here for allocation methodology requirements. This exercise helps understand cost allocation in corporate advertising strategies.
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