Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
which of these is mentioned in the chapter as a challenge that results from the growing complexity of the communication landscape?
A)coordinating internal and external communication activities
B)Dealing with the decline of social media
C)Coordinating communication to deliver a consistent message across channels
D)Coordinating sales messages with the marketing messages
E)Dealing with the consolidation of social media
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