Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Personal Selling
CB
a. what is the sales function in a maufacturing and distribution company?
b. what is the role of personal selling in a manufacturing and distribution company?
c. How often should sales forecast is completed and how well the plan is used in the day to day operations. What forecasting tools are used?
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