22   Which of the following is not a type of qualitative forecasting?   Select one: a. jury of executive opinion b. sales force composite c. moving average  d. market survey e. delphi method

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.5: Technology In Marketing Research
Problem 1LO
Question

22

 

Which of the following is not a type of qualitative forecasting?


 

Select one:
a. jury of executive opinion
b. sales force composite
c. moving average 
d. market survey
e. delphi method
 
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Introduction to Forecasting
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing