A univercity professor had appointed of an excellent young researcher and since her appointment, the assistant professor had introduced to the researcher to those parts of the research work that she was to take up. The assistant professor had to fit this mentoring role alongside her other research activities. How can we come up with a solution that the two persons (the assistant professor and the young researcher) can come and work along together in a good environment?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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A univercity professor had appointed of an excellent young researcher and since her appointment, the assistant professor had introduced to the researcher to those parts of the research work that she was to take up. The assistant professor had to fit this mentoring role alongside her other research activities.

How can we come up with a solution that the two persons (the assistant professor and the young researcher) can come and work along together in a good environment?

Expert Solution
Step 1 Introduction

Market research is the process of determining whether or not a new product or service is feasible through direct research with potential customers.Businesses and organizations can use this method to identify their target market, gather feedback, record it, and make informed decisions.

Market research can be carried out in-house by businesses or organizations or outsourced to firms with experience in this area.

Utilizing surveys, interacting with a group of people referred to as a sample, conducting interviews, and other similar methods are all methods that can be used in market research.

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