A lot of Ghanaian brands appear to be adopting the concept of celebrity endorsement in their quest to enhance their brands resonance and equity. Considering positive and negative consequences of this kind of association, explain the concept to a group of fashion entrepreneurs who want to grow their brands across Africa and how it can be effectively utilized in building brands.

Q: What’s Chanel’s influences and their effect on the adoption process for the brand

A: Please find the answer below.   BRAND: A brand is a good, service, or idea that is publicly set…

Q: How can Mercedes-Benz position itself effectively to appeal toconsumers who are (a) men, (b) younger…

A: Market targeting decisions are achieved at based on market segmentation. The company first segments…

Q: What kind of mode should sports brands use to enter the beverage market?

A: There are several ways for a sports brand to enter the beverage market. The mode chosen to enter…

Q: What are the challenges and opportunities for Louis Vuitton in Japan? What are the specifics of the…

A: 1. Opportunities: Louis Vuitton is a French fashion company which produces luxury fashion goods. The…

Q: Discuss how demographic and lifestyle variables can be used to segment the consumer market using…

A: Market segmentation is a pivotal strategy for businesses aiming to understand and cater to the…

Q: An entire industry of “birth tourism” has been created nowadays. This industry has grown fast and…

A: INTRODUCTION -  The given question is discussing the phenomenon of "birth tourism," which refers to…

Q: Analyses the potential challenges and benefits of rebranding initiatives on existing brand…

A: Organizations function in an environment where the changes keep occurring. Customer preferences also…

Q: Describe how Samsung can use 5 products features that affect adoption in order to speed up the…

A: As we are all aware, Samsung has a positive brand reputation and produces high-quality products.…

Q: Social, Cultural, Personal, Psychological and Technological factors influence the Consumer behaviour…

A: Category Description Category Fruit Juices Free Space - Traditional Indian Drink Target…

Q: Take a position: Mass marketing is dead versus Mass marketing is still a viable way to build a…

A: Mass marketing is a marketing strategy adopted by the marketing professionals to reach every…

Q: What specific advantage should the company be focused on to successfully introduce Maria Farina’s…

A: A business is a legal entity formed under law. It is formed when group of people come together to…

Q: What are International Promotional Tools and how does direct selling helps in it?

A: Promotion strategy is an aspect of the marketing department that deals with promoting goods or…

Q: What do the phrases "universal description," "discovery," and "integration" really imply when taken…

A: Please find the answer below.INTEGRATION:When different individuals or objects are brought together,…

Q: how does coke use celebrity endorsements in their marketing strategy to draw customers?

A: Marketing Strategy is a detailed planning about who our prospective customers are and how to convert…

Q: What positive impact does tourism have on a host city according to research? a) Controls…

A: Choose the answer which has a positive impact on a host city for tourism as per research.

Q: Cite some reasons why relationship marketing leads in building brand loyalty and ambassadorship.…

A: Relationship marketing is a type of marketing strategy that mainly aims at achieving customer…

Q: What central changes are contributing to the growth of Yum! Brands in global markets?

A: Please find the answer below.     GLOBAL MARKETING:  Global marketing is the process of developing…

Q: Give an example of an internal product and service you could promote (you pick which area of…

A: Every company will create products and services through production and will create customers through…

Q: Acra Software Solutions is planning to launch a new innovative word processing software for home and…

A: Diffusion of innovation shows the rate of spread and adoption of new ideas, behavior, technology and…

Q: What are some of the problems that U.S.marketers face in dealing with internationalbuying centers?

A: A buying center is known as the decision making unit (DMU) who actively participate and form a group…

Q: wwhat are the potential risks and challenges associated with rebranding a company or product?

A: Rebranding is the process of changing the brand image or identity of a company, organisation,…

Q: However, within months, after opening few other shops around the city; Burger King’s expectation…

A: Customer segments, value propositions, channels, customer relationships, revenue streams, key…

Q: What is a brand archetype, which we use in SMM? A) McDonald's "M" B) Dr. Scholls foot arches C)…

A: Brand archetype aims at creating a brand narrative to forge an emotional connection with the target…

Q: what are the advantages and disadvantages faced by Pine Hill juices in Barbados?  how does branding…

A: Branding can be understood as the process of assigning unique characteristics to a product to…

Q: Why do you want to convey a message to the audience and its impact on e-commerce between malaysia…

A: Marketing is an activity that the firm takes up to make customers. For this, marketing strategies…

Q: Is there anything to lose by going the B2C route? Explain.

A: Please find the answer below.   B2C ROUTE: Business-to-consumer (B2C) refers to the practise of…

Q: What is the effects of Kpop in business

A: Kpop is a North Korean music which has gained record fame and success in no time and highly…

Q: How do celebrity endorsements fulfill CocaCola's marketing objectives?

A: Celebrity endorsement - A form of communication in which a renowned personality endorses a product…

Q: Discuss the influence of social differentiation on brands in an emerging market such as Brazil.

A: Social differentiation is the process of basically segmenting the market based on social status and…

Q: Brand managers do not believe that “a rose by any other name would smell as sweet”. Companies use…

A: If I was a brand manager in a multinational company planning to launch a men’s grooming product I…

Q: significant of clothes in the market?

A: Clothes have great significance in the market. The details are discussed as follows-

Q: Explain how the focus will potentially impact or shape culture and/or our day-to-day lives via an…

A: Saving time is one of the main purposes of the global mass communication system. People need…

Q: Which of the following factors would have the greatest impact on fashion retailers’ assessment of…

A: Macro environmental factors are the factors which are not in direct contact and control of the…

Q: Nearly every marketing activity is influenced by cultural factors. Undertake a critical review of…

A: Culture refers to the influence of family, religion, educational and social systems on people, how…

Q: five steps that brands can use to succeed in an emerging market such as Brazil.

A: If we talk about an emerging market such as Brazil, it is a place for many state-owned, private…

Q: Think about the various soft drinks that you know (e.g., Coca-Cola,Pepsi, 7-Up, Gatorade, Powerade).…

A: Market positioning refers to the ability of a brand or product to influence customer perception in…

Q: Which one is the role of Visit Britain/England and of UNTWO for promoting and managing attractions…

A: Please find the answer below.PROMOTION:A promotion may involve changing an employee's role, raising…

Q: What are the companies who engaged in B2B business in Philippines and how they become successful in…

A: A business market can be defined as a market where the sellers and buyers both are business…

Q: In the context of global brands, how can organizations strike a balance between maintaining a…

A: Maintaining a consistent brand image across markets while adapting market segmentation strategies to…

Q: What are the challenges and opportunities associated with international keyword targeting and…

A: In today's globalized digital landscape, businesses are increasingly expanding their reach to…

Q: Describe the decade of the 1950s, concentrating on the products or trends in popular culture that…

A: Please find the answer below.   TRENDS: A trend is a broad direction that something is transforming,…

Cross-Culture Variations in Marketing

Cross-cultural variations reflect the interconnections between cross-cultural research, consumer behavior, and marketing. Cross-cultural marketing is the strategic process of marketing to consumers belonging to cultures different from the marketer's own culture.