A Korean company that you do busines with, claims that the womans apparell that you sold to them was of poor quality, and as a Managing Director of Corporate Sale, it is of paramount importance that the relationship remains in good standing. Discuss this situation and how to respond to the customer’s issue, including the negotiation goals, cultural differences of US vs South Korea, negotiation strategies and the one that will be used to win back the relationship, verbal vs von-verbal communication, customs, beliefs, norms, and values, the win-win resolution, and the outcome.
A Korean company that you do busines with, claims that the womans apparell that you sold to them was of poor quality, and as a Managing Director of Corporate Sale, it is of paramount importance that the relationship remains in good standing. Discuss this situation and how to respond to the customer’s issue, including the negotiation goals, cultural differences of US vs South Korea, negotiation strategies and the one that will be used to win back the relationship, verbal vs von-verbal communication, customs, beliefs, norms, and values, the win-win resolution, and the outcome.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A Korean company that you do busines with, claims that the womans apparell that you sold to them was of poor quality, and as a Managing Director of Corporate Sale, it is of paramount importance that the
relationship remains in good standing.
Discuss this situation and how to respond to the customer’s issue, including the negotiation goals, cultural differences of US vs South Korea, negotiation strategies and the one that will be used to win back the relationship, verbal vs von-verbal communication, customs, beliefs, norms, and values, the win-win resolution, and the outcome.
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