A group of researcher was selected by the Government to investigate the behavior of Small & Medium-scale Enterprises (SMEs) in using digital technology in their effort to increase their access to market, acquisition of funding and developing innovation to their products. This research needs to provide
A group of researcher was selected by the Government to investigate the behavior of Small & Medium-scale Enterprises (SMEs) in using digital technology in their effort to increase their access to market, acquisition of funding and developing innovation to their products. This research needs to provide results on different characteristics of those SMEs, accommodating their different level of readiness in technology adoption and its availability. The earlier proposal for this research was suggesting the use of convenience sampling.
a. If let’s say thaty ou decide not to use Convenience Sampling Methodin the first place. What kind of sampling method would you recommend being used in this research proposal? Please answer this question by:
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First, explaining the sampling method that you propose, it’s advantage and disadvantage. You need to mention the types of sampling method to answer this question.
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Second, state/ explain your justification why this type of sampling method was proposed in this research proposal.
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