A firm thinks its consumer promotion expenditures are too high and wants to cut $500,000 from the budget. Management estimates it will lose 10,000 units in sales if it does. If the gross margin is $40 per unit, does cutting the promotion budget make sense?

Principles of Accounting Volume 2
19th Edition
ISBN:9781947172609
Author:OpenStax
Publisher:OpenStax
Chapter7: Budgeting
Section: Chapter Questions
Problem 6TP: The management of Hess, Inc., is developing a flexible budget for the upcoming year. It was not...
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Hello tutor please provide correct answer general Accounting

A firm thinks its consumer promotion expenditures
are too high and wants to cut $500,000 from the
budget. Management estimates it will lose 10,000
units in sales if it does.
If the gross margin is $40 per unit, does cutting the
promotion budget make sense?
Transcribed Image Text:A firm thinks its consumer promotion expenditures are too high and wants to cut $500,000 from the budget. Management estimates it will lose 10,000 units in sales if it does. If the gross margin is $40 per unit, does cutting the promotion budget make sense?
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