‘A dark social channel’ refers to a private channel or achannel difficult to match with other digital channels. Anexample of a dark channel is e-mail. However, Googleroutinely mines its roughly half a billion Gmail users’e-mails. Research how Google scans e-mail data and thefallout from those actions.
‘A dark social channel’ refers to a private channel or achannel difficult to match with other digital channels. Anexample of a dark channel is e-mail. However, Googleroutinely mines its roughly half a billion Gmail users’e-mails. Research how Google scans e-mail data and thefallout from those actions.
Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
Problem 1DYMP
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‘A dark social channel’ refers to a private channel or a
channel difficult to match with other digital channels. An
example of a dark channel is e-mail. However, Google
routinely mines its roughly half a billion Gmail users’
e-mails. Research how Google scans e-mail data and the
fallout from those actions.
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