A customer has the following reservations. How do you respond? “I really like all the things this copier does, but I don’t think it’sgoing to be very reliable. With all those features, something’s gotto go wrong.” “Your price for this printer is higher than the price I sawadvertised on the Internet.”

A customer has the following reservations. How do you respond? “I really like all the things this copier does, but I don’t think it’sgoing to be very reliable. With all those features, something’s gotto go wrong.” “Your price for this printer is higher than the price I sawadvertised on the Internet.”

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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