A CRM Program focus on building relationship with a retailer’s better customers. Some customers who do not receive the same benefit as the retailer’s best customers maybe upset because are treated differently. What can retailers do to minimize this negative reaction?
A CRM Program focus on building relationship with a retailer’s better customers. Some customers who do not receive the same benefit as the retailer’s best customers maybe upset because are treated differently. What can retailers do to minimize this negative reaction?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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- A CRM Program focus on building relationship with a retailer’s better customers. Some customers who do not receive the same benefit as the retailer’s best customers maybe upset because are treated differently. What can retailers do to minimize this negative reaction?
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