A company producing running rofessional athletes is usingt nformation system to support trategy: * DSubstitute products DLow cost leadership ) Focus on market niche OSupplier intimacy

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A: The correct option is fear appeal.  Fear appeal relates to inculcate sense of fear among customers…

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Q: segemtation (demographic, geo, psycho, behavior) justify the amswer.

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Q: what is market segmentation ?

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.