Quèstion 8A company must pay each month's bills for rent, heat, interest, and executive salaries regardless of the company's level of output. These expenses represent:O a. Fixed costsO b. Target costsOc. Direct costsO d. Variable costsO e. Total costshpIDI米&00

A company must pay each month’s bills for rent, heat, interest and executive salaries regardless of…

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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A revenue center manager should be reposponsible for these costs, except:A. Costs for volume deliveries B. Return on assets invested C. Costs enhancing customer services D. Advertising and promotional activities costs E. Buying costs of the product or service sold
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A colleague has made the following statements: In the long term most production overheads are variable Traditional absorption costing systems tend to give too much overhead cost to high volume products. Which statements are correct? a) Neither statement 1 nor statement 2 b) Only statement 1 c) Only statement 2 d) Both statements 1 and 2
Please provide formulas in excel if needed & please don't give handwritten answer
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SOLVE STEP BY STEP IN DIGITAL FORMAT Fast S.A. is a fast food restaurant chain; In the last 5 months it has reduced its sales by 30%, which has meant that fixed costs cannot be paid on time. Some of the complaints that have been presented are the lack of quality in the products; There is also a lack of availability of star products and poor attention from employees. The financial director requires strategies that allow restaurants to regain customers. a. Propose two competitive cost leadership strategies. b. Write two differentiation competitive leadership strategies. c. Propose two responsive competitive leadership strategies.
Use a single excel file with formulas within answer cells. Show formulas for how to get the answer. The ticketing office at a professional sports venue has noticed that ticket sales seem to fluctuate. The manager wants to introduce the strategy of demand-pricing in order to maximize attendance and therefor revenue. Based on historical sales, manager wonders if there is a connection between winning percentage (in decimal form) of the team and attendance (seats). Attendance (seats) Winning Percentage (decimal form) 78,000 0.6 89,000 0.67 93,000 0.7 59,000 0.5 65,000 0.55 97,000 0.9 86,000 0.6 75,000 0.55 91,000 0.8 61,000 0.52 What is the forecasted attendance if winning percentage is 0.67?
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All of the following are examples of a “fundamental unit of business” that could be used in creating a bottom-up market model except: a. Total physicians adopting a device within a given period b. Total sales within a given period c. Number of facilities purchasing a piece of equipment in a given period. d. Number of procedures performed with a technology in a given period
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Period costs are: a. manufacturing costs that are expensed in the current reporting period. b. costs that are allocated over several accounting periods. c. non-manufacturing costs that are expensed in the current reporting period. d. none of the options are correct.

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A company must pay each month's bills for rent, heat, interest, and executive salaries regardless of the cormpany's level of output. These expenses represent O a. Fixed costs O b. Target costs Oc. Direct costs O d. Variable costs O e. Total costs hp