1 8(A) According to the institutional model, a firm's success depends on gaining legitimacy fromdifferent institutions.(B) Unique resources are those that are valuable, rare, imperfectly imitable, and substitutable.(C) The bargaining power of suppliers in the industry is low when the size of individual buyersiş large and there many of them.Only statement A is correct.Only statement B is correct.Only statement C is correct.More than one of the statements are correct.None of the statements is correct.

The statement mentioned regarding the success of a firm is based on legitimacy gained from different…

Answered: 8. (A) According to the institutional…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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