Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter7: Planning And Goal Setting
Section: Chapter Questions
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[artichoke] Andrea's Artichoke Co. is performing a SWOT analysis for their annual marketing plan.
Recently, Andrea has noticed that her employees have low energy, leading to low levels of
prospecting, few sales calls, and ultimately low artichoke sales. These concerns reflect which
category of a SWOT analysis?
O opportunities
O obstacle
O weaknesses
O threats
O strengths
Transcribed Image Text:[artichoke] Andrea's Artichoke Co. is performing a SWOT analysis for their annual marketing plan. Recently, Andrea has noticed that her employees have low energy, leading to low levels of prospecting, few sales calls, and ultimately low artichoke sales. These concerns reflect which category of a SWOT analysis? O opportunities O obstacle O weaknesses O threats O strengths
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