5. Profit maximization and shutting down in the short run Suppose that the market for blenders is a competitive market. The following graph shows the daily cost curves of a firm operating in this market. PRICE (Dollars per blender) 100 90 80 70 60 50 40 30 20 10 0 0 5 MC ATC AVC + 40 10 15 20 25 30 35 QUANTITY (Thousands of blenders) 45 50 (?)

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Chapter13: Firms In Competitive Markets
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5. Profit maximization and shutting down in the short run
Suppose that the market for blenders is a competitive market. The following graph shows the daily cost curves of a firm operating in this market.
PRICE (Dollars per blender)
100
90
80
70
50
40
30
20
10
0
0
5
MC
ATC
AVC
40
10 15 20 25 30 35
QUANTITY (Thousands of blenders)
45
H
50
(?)
Transcribed Image Text:5. Profit maximization and shutting down in the short run Suppose that the market for blenders is a competitive market. The following graph shows the daily cost curves of a firm operating in this market. PRICE (Dollars per blender) 100 90 80 70 50 40 30 20 10 0 0 5 MC ATC AVC 40 10 15 20 25 30 35 QUANTITY (Thousands of blenders) 45 H 50 (?)
For each price in the following table, calculate the firm's optimal quantity of units to produce, and determine the profit or loss if it produces at that
quantity, using the data from the previous graph to identify its total variable cost. Assume that if the firm is indifferent between producing and
shutting down, it will produce. (Hint: You can select the purple points [diamond symbols] on the previous graph to see precise information on average
variable cost.)
Price
(Dollars per blender)
25.00
70.00
100.00
Quantity
(Blenders)
Total Revenue
(Dollars)
Fixed Cost
(Dollars)
1,600,000
1,600,000
1,600,000
Variable Cost
(Dollars)
Profit
(Dollars)
If the firm shuts down, it must incur its fixed costs (FC) in the short run. In this case, the firm's fixed cost is $1,600,000 per day. In other words, if it
shuts down, the firm would suffer losses of $1,600,000 per day until its fixed costs end (such as the expiration of a building lease).
This firm's shutdown price-that is, the price below which it is optimal for the firm to shut down-is
per blender.
Transcribed Image Text:For each price in the following table, calculate the firm's optimal quantity of units to produce, and determine the profit or loss if it produces at that quantity, using the data from the previous graph to identify its total variable cost. Assume that if the firm is indifferent between producing and shutting down, it will produce. (Hint: You can select the purple points [diamond symbols] on the previous graph to see precise information on average variable cost.) Price (Dollars per blender) 25.00 70.00 100.00 Quantity (Blenders) Total Revenue (Dollars) Fixed Cost (Dollars) 1,600,000 1,600,000 1,600,000 Variable Cost (Dollars) Profit (Dollars) If the firm shuts down, it must incur its fixed costs (FC) in the short run. In this case, the firm's fixed cost is $1,600,000 per day. In other words, if it shuts down, the firm would suffer losses of $1,600,000 per day until its fixed costs end (such as the expiration of a building lease). This firm's shutdown price-that is, the price below which it is optimal for the firm to shut down-is per blender.
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