Answered: ABC is an online-to-offline platform…

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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Question

ABC is an online-to-offline platform that sells e-commerce products to offline customers
through a network of agents. ABC gives a commission to agents for each sale made. ABC has
4 main product categories: electronics, fashion, supermarket, and others. Please refer to the
exhibits for data sets pertaining to the questions below. Today is May 16 th .

Question:

The average basket size per purchase per agent in the fashion category in April is Rp.
180.000,-. A third of agents made only 1 purchase that month. A third made 2 purchases that month. The rest made an average of 3.5 purchases that month. What % of agents in April
bought fashion? Answer: ________%

Exhibit 1
Sales of ABC by category, in millions of Rupiah
2016
86
109
101
131
118
157
46
Electronics
300
330
132
261
Fashion
Supermarket
616
801
376
463
Other
Mar
Apr
May target May 1st to 15th
Number of
1,838
2,389
3,046
457
transacting
agents

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