5. For each of the studies described below, (i) Identify the source(s) of bias; and (ii) Explain how the identified bias may affect the results of the study. (a) To obtain consumer reaction to a new beer, a marketing firm contacts beer drinkers referred to them from people who had previously participated in their marketing surveys. Each person received $25 for participating in the study. (b) After a television debate between federal leadership candidates, viewers are encouraged to phone a television station to indicate the candidate of their preference. (c) Cards are left on tables in a restaurant to solicit suggestions and comments about the quality of the meals and service. (d) In order to gauge public opinion on a proposed bill on abortion, a Member of Parliament uses the results of a survey by the editor of a newsletter of a women's organization.

MATLAB: An Introduction with Applications
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Author:Amos Gilat
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5. For each of the studies described below, (i) Identify the source(s) of bias; and (ii) Explain how
the identified bias may affect the results of the study.
(a) To obtain consumer reaction to a new beer, a marketing firm contacts beer drinkers
referred to them from people who had previously participated in their marketing surveys.
Each person received $25 for participating in the study.
(b) After a television debate between federal leadership candidates, viewers are encouraged to
phone a television station to indicate the candidate of their preference.
(c) Cards are left on tables in a restaurant to solicit suggestions and comments about the
quality of the meals and service.
(d) In order to gauge public opinion on a proposed bill on abortion, a Member of Parliament
uses the results of a survey by the editor of a newsletter of a women's organization.
10
/26
Transcribed Image Text:5. For each of the studies described below, (i) Identify the source(s) of bias; and (ii) Explain how the identified bias may affect the results of the study. (a) To obtain consumer reaction to a new beer, a marketing firm contacts beer drinkers referred to them from people who had previously participated in their marketing surveys. Each person received $25 for participating in the study. (b) After a television debate between federal leadership candidates, viewers are encouraged to phone a television station to indicate the candidate of their preference. (c) Cards are left on tables in a restaurant to solicit suggestions and comments about the quality of the meals and service. (d) In order to gauge public opinion on a proposed bill on abortion, a Member of Parliament uses the results of a survey by the editor of a newsletter of a women's organization. 10 /26
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